25 - 27 April 2018, Taipei
Show Updates
     
Exhibitors and buyers built ample business opportunities on the show floor
Exhibitors recognised Secutech as a meeting point to collaborate with high-quality system integrators from Asia. Hi Sharp Electronics Co Ltd, marking its 30th anniversary, is keen to work with Japanese system integrators, who are known for their attention to details. Company Representative Mr Chen Yan-Xiong shared: “We expect to find new business leads and to maintain our relationships with existing clients at the show. By participating in Secutech, we can let them know different integrated solutions like car safety and industrial automation technologies are on offer. The booth was packed with people. During the show, we have connected with different sales networks and quality system integrators from Japan. Japanese system integrators in particular have high expectations on cameras, lenses and related products. If we can cooperate with them, this will certainly increase our brand’s recognition in the global industry. Secutech is a good networking platform, which helps us penetrate different markets.”

While networking is an essential part to attain business success, the fair provided a good opportunity for exhibitors to initiate cross-industry integration. Once used to support business partners to exhibit at Secutech, Network Optix Inc made the move to participate in the show this year after witnessing its capacity to attract buyers from various markets.

The company’s APAC Channel Sales Manager, Mr Andy Wen, said: “Last year we noticed that the show was changing in a sense that there was a greater visitor flow and many of them were serious buyers. So we decided to exhibit this year in a bid to find and connect end-users here with our agents in Northeast Asia and China. We have invited many of our key customers in Asia to visit the show. At our stand, we display our own hardware devices and organise successful case sharing presented by 12 of our business partners. They are using our products in transportation, factories, IT server rooms, and retail and interior businesses. End-users are impressed by the multiple applications and solutions of our products. The collaboration between traditional devices and software is definitely one of the main trends of the safety and security industry.”
The reason why Special Intelligent Pavilions for retail, transportation, industrial zones and factories were set up at the show is to demonstrate real world applications and promote cross-industry cooperation. As an exhibitor of the smart retail zone, Mr Andy Chen of NUUO Inc said both exhibitors and visitors can benefit from the pavilions’ classification.
“It is very important that different themed zones are set up to display different products from various exhibitors. It allows clients and partners to explore new solutions. The arrangement of the show is good. Halls are categorised according to the sectors under the vertical market respectively. Overall, the result is satisfactory. Manufacturers, partners and clients can access technologies and products they want directly and instantly at the show. I hope Secutech can continue this direction and further delve into the vertical market,” Mr Chen explained.

The aim of Secutech this year is to strengthen cross-industry collaboration. Therefore, an effective business matching programme is in place to act as a bridge between exhibitors and buyers. A total of 438 business matching sessions were held and successfully connected 151 exhibitors with 73 buyers.

Among those buyers who found the business matching programme rewarding, Office Building Unipos, a fire alarm manufacturer from Bulgaria, started partnerships with Taiwanese counterparts for the first time. Commercial Director Ms Angelina Petrova said: “We have found potential suppliers to be our OEMs and sell our products through the business matching services. I will definitely stay in touch with them to further discuss price and implementation. This is our first time cooperating with Taiwanese firms. Their quality is good and their products are certified. Besides, they are capable of giving me insights on the possible integration solutions. For example, one of the exhibitors provides a fire prevention camera that can be connected to our systems. It is absolutely worth visiting Secutech.”

The fair is also a place for buyers to identify up-and-coming industry trends. Director of Infortek Ltd Mr Leo Peng was satisfied with the acute business sense presented at the show. “I think Secutech is one of the most professional fairs in the region. I visit the fair to source smart home and smart healthcare products. Both sectors are developing at a fast pace and the market demand is huge. One of the major trends in the industry is the integration of smart home and home security functions. And I can spot this trend from the fair. I found many outstanding products such as portable healthcare devices. It gave me ideas about our company’s future project planning.”
     

Organizer:
Press Contact: Kirstin Wu
Tel: 886 8729 1017
Email: kirstin.wu@newera.messefrankfurt.com

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